Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). You simply can’t get that from any other channel. Loved this post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Digital Channels Democratize Media. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The big news of this event is the launch of Eloqua 10. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 6, 2011

So when another artist, Lil Mama donned a similar style wig at an industry event, she was immediately pegged a Minaj copycat. The brands with the most recognizable identities are both bold and simple and keep their logo mark consistent across all channels. Don’t overcomplicate. Sell the Brand, Not the Product.

Enterprise Management 28

Enterprise Management Work Management Brand Identity Branding 28

Convince & Convert

APRIL 7, 2010

Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in&# and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve And their customer service SUCKS! At least it is for me. if that helps.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145