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Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.
Webbiquity
JULY 26, 2010
Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Blog as hub, site as spoke , June 23, 2009.
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Online Marketing Institute
NOVEMBER 2, 2010
Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. What Tools Will B2B Marketers Use?
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Use it as another opportunity to provide further value to potential customers. Great content this month via the B2B Marketing Zone. However, anyone that can open a.
B2B Marketing Zone Posts
AUGUST 3, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. The iPad is not a revolutionary new channel, but just a new component of the marketing mix.
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