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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Treat prospects differently from customers.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Do you deliver more Customer Bottom-line Impact th.

Why B2B's MUST adopt social media strategies

grow - Practical Marketing Solutions

I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. Understanding the shift in marketing channels, customer dynamics and relevance to B2B will take time.

Why B2B marketers hate social media

Chris Koch

It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage. Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. B2B companies have fewer, more complex customer relationships and are often conservative and protective of those relationships.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For marketers trying to build relationships with influencers and customers, this is a fundamental roadblock, because the permission model tries to replicate the way we form relationships in real life: Trust needs to be established before we enter into a relationship. It’s a way to broadcast messages for sure, but you can do that better through your own channels. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For marketers trying to build relationships with influencers and customers, this is a fundamental roadblock, because the permission model tries to replicate the way we form relationships in real life: Trust needs to be established before we enter into a relationship. It’s a way to broadcast messages for sure, but you can do that better through your own channels. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B Marketing Channels Beyond Email and System-generated Web Pages 0 0 0 1 0 0 0 dealer / channel management (register and co-promote with channel partners) 1 0 0 0.5 0 fax (special relationships with broadcast fax vendors) 1 0 0.5 I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Second, business buyers are always looking for new sources of information and are actively turning to social media channels these days for information to support their purchasing decisions.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. I think more will start to see the power of content distribution and customer engagement through that content. 2009 was about learning social media. Much the same way as in 2009.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

So, if you care about your budget and your customers read this. But we needed to make a clear statement: ‘ stop making websites no one will ever visit as you don’t give a damn about your potential customers ’. We broadcast all the time until it becomes boring.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

We created a “Fox Channel” on our Nabbit phone applications (iPhone, m.nabbit.com and our Java Mobile app) and made it available to those who registered to participate in the contest. Again, this only worked during the actual broadcast.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. The Nifty50 Men of Twitter.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It simply got interrupted for a few decades by the introduction of broadcast media! Social media allows us to start to reclaim the conversation with our customers, even in a global marketplace. This was a customer conversation on steroids. It’s all about the conversation.

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7 Ways to Take Your B2B Marketing Mobile

Social Media B2B

B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. Instead of publishing it in a specific channel, you may want to put it in a central location (web site, database, etc.)

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Junta 42

In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

Main Line Family Law shows that no matter how big your business, understanding your customer’s online behavior and nailing down a persona-driven content strategy is incredibly important, and can drive Oprah-level results. (I''m Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S.

Does Your Social Media Department Have a Content Czar?

WindMill Networking

This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Stories from your fans (or customers) that are aligned with your brand.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. Businesses are mostly using it to develop thought leadership and customer service.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

11 Predictions for B2B Social Media in 2011

Social Media B2B

Offer customers product reviews, dealer locations and other information that can be useful while on the go. As more companies adopt social media as a way to connect with customers, they will begin developing compelling stories to share that message. As companies look to provide value to customers, why not share search results that show the company in the context of the industry and competitors. Customer Service is More Social Than Marketing.

API 26

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. Do you deliver more Customer Bottom-line Impact th.

Media 13

Is Email Marketing Dead?

Hubspot

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. See also her recent blog post Five B2B Marketing Surprises From 2009.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Are You and Your Customers Hungry for Social Media? The hard questions about social media for B2B solutions providers , June 11, 2009.

Jobseekers: Start Thinking Like a Social Media Strategist

WindMill Networking

In 2009, many jobseekers became savvy and realized that, since most of the jobs never get advertised in the first place, they needed to Windmill Network and build up a large network that could help them navigate through their target company list and provide other invaluable advice.

Optimizing the 4th Screen

Manhattan Marketing Maven

In the last quarter of 2009, 237 million Americans 18+ were exposed to video out of home.   Now the number crunchers at Nielsen have collected, compared and normalized data from these networks to produce a “Fourth Screen Network Audience Report” that not only puts out-of-home video on the map but creates a metric for media buyers to compare it with video delivered by broadcast, cable, mobile device or Internet.

4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand

Hubspot

The brands with the most recognizable identities are both bold and simple and keep their logo mark consistent across all channels. Don’t use social media aimlessly or to merely broadcast company announcements. in 2009.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. Dec 2009. channels. adapt to this new channel.