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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Treat prospects differently from customers. Email is the first and still most widely utilized dialog channel! Again, customize. Yikes!

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Do you deliver more Customer Bottom-line Impact th.

Why B2B's MUST adopt social media strategies

grow - Practical Marketing Solutions

I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. Customer involvement and loyalty? and maybe a few retirements. What about service?

Why B2B marketers hate social media

Chris Koch

It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage. Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. B2B companies have fewer, more complex customer relationships and are often conservative and protective of those relationships. B2B customers tend to be high on the executive ladder and are usually reluctant to discuss their business strategies in public forums.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. So I’ve now revised my expected sequence of social media activities to start with broadcast, only then followed by monitor, respond, initiate individual conversations and empower advocates. This looks strikingly similar to the media plan for a flight of broadcast ads and serves very much the same purpose. Silly me.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For marketers trying to build relationships with influencers and customers, this is a fundamental roadblock, because the permission model tries to replicate the way we form relationships in real life: Trust needs to be established before we enter into a relationship. It’s a way to broadcast messages for sure, but you can do that better through your own channels. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? that it’s hard to know where to place your bets. What is a relationship model? Engage.

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B Marketing Channels Beyond Email and System-generated Web Pages 0 0 0 1 0 0 0 dealer / channel management (register and co-promote with channel partners) 1 0 0 0.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 0 0 0 0 0.5 0 capture costs of Pay Per Click advertising programs directly from the vendor 0 0 0 0.5 0 0 0.5 I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Whether it's implementing RSS and mobile feeds on a website, funneling brand messages to social networks, etc., I think more will start to see the power of content distribution and customer engagement through that content. 2009 was about learning social media. Seth Godin.

The Big Content Marketing Fail: How Much Content Do You Need?


So, if you care about your budget and your customers read this. And it always killed me to see that businesses and large organizations often spent millions to build heavy websites with the latest state-of-the-art technology while forgetting to take into account what – prospective – customers were looking for and what they wanted to read or find on those websites. Hurray. Do the test.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Second, business buyers are always looking for new sources of information and are actively turning to social media channels these days for information to support their purchasing decisions.  Using For example, take the idea of customer references which are so integral to much of business buying.

A Unique Approach to Integrated Advertising Campaigns: Nabbit


We created a “Fox Channel” on our Nabbit phone applications (iPhone, and our Java Mobile app) and made it available to those who registered to participate in the contest. During the show viewers opened the Fox Channel in Nabbit on their phones and saw four possible answers to the question. Again, this only worked during the actual broadcast. Here's our discussion.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It simply got interrupted for a few decades by the introduction of broadcast media!  Social Social media allows us to start to reclaim the conversation with our customers, even in a global marketplace. Has technology re-established a medieval sense of knowing your customer to the point of anticipating needs and knowing your customer’s extended influence? make money.

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This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Junta 42

In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This infographic provides a nice overview of the growth of this popular social media channel. This week’s show. Content marketing in the news.

7 Ways to Take Your B2B Marketing Mobile

Social Media B2B

B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. Instead of publishing it in a specific channel, you may want to put it in a central location (web site, database, etc.) and then point your channels to that content or broadcast it from that content source.

Does Your Social Media Department Have a Content Czar?

WindMill Networking

This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. As I blogged back in 2009, I believe first and foremost that social media is about sharing.  Stories from your fans (or customers) that are aligned with your brand.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets


Main Line Family Law shows that no matter how big your business, understanding your customer’s online behavior and nailing down a persona-driven content strategy is incredibly important, and can drive Oprah-level results. (I''m going to try to make that a new form of measurement; I hope it catches on.). They report never having to explicitly ask their customers to vote. Rocky Balboa.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. Interesting.

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The 2011 #Nifty50 Top Twitter Men Reprise


What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first. According to Tom Grant , Ph.D,

11 Predictions for B2B Social Media in 2011

Social Media B2B

Offer customers product reviews, dealer locations and other information that can be useful while on the go. 2. As more companies adopt social media as a way to connect with customers, they will begin developing compelling stories to share that message. As companies look to provide value to customers, why not share search results that show the company in the context of the industry and competitors. 6. Customer Service is More Social Than Marketing. More than even, customer service reps are the front lines of a company and they need to be socially savvy. With 4.6

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first. Adam L. Originally from Oz.

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Is Email Marketing Dead?


In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. It had scale. Connect with HubSpot

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. Tier 2: Campaigns Campaigns involve coordinated communications to connect to and engage new prospects or existing customers via social media channels.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Therefore, their lead generation and nurturing programs often focus only on email and web channels. See also her recent blog post Five B2B Marketing Surprises From 2009. predictions.


Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. compared to 2008.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". They do if they are Interactive! Latest Research.

19 New Featured Sources on the B2B Marketing Zone


Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Are You and Your Customers Hungry for Social Media? Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Blog as hub, site as spoke , June 23, 2009. Sarah Worsham ( @sazbean ).

Jobseekers: Start Thinking Like a Social Media Strategist

WindMill Networking

Social media marketing is not just about networking and it is not just about LinkedIn.  It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others.  It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn. Because that’s where your customers (i.e.

Optimizing the 4th Screen

Manhattan Marketing Maven

In the last quarter of 2009, 237 million Americans 18+ were exposed to video out of home.   Now the number crunchers at Nielsen have collected, compared and normalized data from these networks to produce a “Fourth Screen Network Audience Report” that not only puts out-of-home video on the map but creates a metric for media buyers to compare it with video delivered by broadcast, cable, mobile device or Internet. These are a mixed bag of convention-oriented channels, local and cable re-distribution and dedicated hotel channels. McDonald’s “Monoploy”).

4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand


The brands with the most recognizable identities are both bold and simple and keep their logo mark consistent across all channels. Don’t use social media aimlessly or to merely broadcast company announcements. “You can’t come into this business thinking it’s all about music,” said Minaj in an interview with in 2009. Connect with HubSpot

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Miller Your knowledge of email marketing is very impressive.  m all about helping customers. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. Smarketer, Dec 2009. channels. adapt to this new channel. Customer (278). read more.