Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. I think more will start to see the power of content distribution and customer engagement through that content. 2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding!  MORE >>

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first. The Nifty50 Men of Twitter. Cheryl. MORE >>

Start by creating a Social Media Executive Task Force, comprising you, the CEO and management from sales, customer service, product development, legal, operations and other core business units. To do this, you’ll need to undertake the monstrously boring resource-intensive task of assessing your social media brand equity vis-a-vis researching conversations about your brand, your industry, your competitors, your customers and your total addressable market. Throughout this process, discover what differentiates your ordinary customer from your coveted brand evangelist. MORE >>

There are many good reasons for the slow adoption of SM at the industrials, including the perilous economy and a customer base that could care less about your freakin’ tweets if their railcar of chemicals is an hour late. You would think with a geek-fest customer base they would have all of the sweetest social media apps – and they probably do, behind a secure firewall where it belongs! Recently used Twitter to “broadcast&# from a partners meeting. Proving to be a real B2B social media innovator as they launch products only on digital channels. Any good? MORE >>

It simply got interrupted for a few decades by the introduction of broadcast media!  Social Social media allows us to start to reclaim the conversation with our customers, even in a global marketplace. By 2009 companies both large and small joined the social media frenzy trying to make sense of the unprecedented amount of direct consumer information that was flooding the airwaves. Has technology re-established a medieval sense of knowing your customer to the point of anticipating needs and knowing your customer’s extended influence? It’s not the goal.  MORE >>