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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Many videos, many views.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Related posts: A Checklist for 2009 Content Marketing Plans. 2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). But what if we stopped thinking about Twitter as a broadcasting tool? At that point, Twitter became less about you and more about what’s worthy of attention.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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How choosing “Birdman” hurts the Oscars brand

Biznology

A further disparity between the Academy’s favoritism and the public interest in the Oscars brand is the significant 15% drop in broadcast ratings for the 4-hour Oscars show, from 43 million viewers last year to 36.6 viewers, its lowest rating since 2009.

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How Manchester United Revolutionized Sports Marketing

Chris Koch

Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content. Fan bases aren’t just becoming more global – they’re also becoming more mobile. “A

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