Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. The lack of clarity of brand strategy is the biggest challenge to be addressed if we are to succeed in amplifying the reach of our brand.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

ClickZ

JULY 2, 2019

Brands don’t find it as sexy as Instagram or Snapchat. More people follow brands than their actual friends and Pinterest has a lot in common with a search engine. Brands have always been able to curate boards to reflect their personalities and product lines. But maybe you should. The catalog isn’t one of IKEA’s boards.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Ambal's Amusings

OCTOBER 16, 2009

Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea." ClickDigest : Weekly Round-Up : 9-Oct-2009. "Barbie Girl is the result of experiential marketing program Mattel has orchestrated. " she highlights.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Get inspired to make awesome email marketing campaigns by these brands who know how to get the job done! This strategy works because your brand becomes a source of valuable information.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Parse.ly

SEPTEMBER 24, 2019

website with a spiffy brand refresh and a new and improved Content Library. So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

FEBRUARY 13, 2018

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Twitter emerged at the SXSW conference in March 2007. 89% of U.S. eMarketer ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

FEBRUARY 23, 2010

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. How do blogging and other “real time&# activities like social media posting affect Google search results? 5 outstanding corporate blogs by iMedia Connection. Still wondering what to write about?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Brandpoint

SEPTEMBER 10, 2018

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. You’ve been with Ben & Jerry’s since 2009 and have worked in many different roles. Now, as U.S. What are the biggest challenges of your current role?

Phishing 100

Phishing Brand Identity Branding Work Management 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Matt Churchill.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Savanta

NOVEMBER 29, 2010

That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . Three fifths (62%) don’t measure external brand perceptions. Only half (52%) with a brand strategy communicate it beyond senior management. It appears that many are neglecting some fundamental principles of branding.

B2B Marketing 120

B2B Marketing Brand Identity Branding B2B 120

Martech

SEPTEMBER 7, 2022

This project is the first update of its kind to guidelines introduced in 2009. As games evolve and their audience grows (up to 3 billion gamers worldwide), an increasing number of brands are missing out on connecting with customers if they hold out on in-game advertising. The updates were initially proposed back in June. In your inbox.

Guidelines 119

Guidelines Paid Search Agency Ads Ad Frequency 119

Biznology

MARCH 16, 2015

The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. viewers, its lowest rating since 2009. It may not be obvious, but the Oscar is a powerful brand.

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. Is this a brand-new thing you’re creating with this product?” The first thing you have to look at is what category you’re in,” Hanson says. “Do

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Align your brand with your identity. melissa_egg Click To Tweet.

Brand Identity 96

Brand Identity Branding Business CMO 96

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. Here are six ways to keep your brand in check and portray your company authentically: 1.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Marketing Insider Group

JUNE 1, 2020

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Some of the most successful brands are already using storytelling to connect with their customers on a deeper level.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Get inspired to make awesome email marketing campaigns by these brands who know how to get the job done! This strategy works because your brand becomes a source of valuable information.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Brands become mainstream on twitter- mentioned in 1 in 5 Tweets . Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Martech

SEPTEMBER 25, 2023

It was easy to sell, even to big household brands in Australia. ’ These were such big brands, they were international, and many had parent brands in the U.K. The parent brands wanted a solution that was local; hence the decision to move to the U.K. Brands were saying we need to be able to connect our channels.

Multi-Channel 106

Multi-Channel Training Consulting Advertising Agencies 106

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Onalytica B2B

MARCH 15, 2018

Mike Allton – Brand Evangelist, Author, Speaker. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Branding: Rebekah Radice. Location: St. Louis, MO, USA.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Content Standard

FEBRUARY 27, 2018

You’ve seen it, heard it, and read it before: the charming and meticulously groomed TV spokesperson; the chipper voice pleading with you from the radio; the innocuous catchphrase plastered on a billboard; the friendly and (let’s be honest) dull brand voice. You already know the story: A brand sets out to be different.

Brand Identity 64

Brand Identity Branding Storytelling Work Management 64

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Introduce Your Brand. If you make your customers feel important and well taken care of, they will reward you with brand loyalty. Guest post by Roman Daneghyan. Appreciate Your Customers. Let them know that you have noticed, and thank them.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Hubspot

MARCH 20, 2017

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. There was just one big problem for Colgate: their brand. They were trying to sell food under a brand that people heavily associated with toothpaste -- it just didn't work.

Paid Search Agency 78

Paid Search Agency Companies Brand Identity Branding 78

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. It was a massive risk, but one that paid off.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

BOP Design

APRIL 14, 2022

Bop Design has been a woman-owned business from its inception in 2009. ” Read more: How diversity and inclusivity shape your brand. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Read our startup story. What is WBENC?

Enterprise Management 103

Enterprise Management Business Work Management Advertising Agencies 103

Zoominfo

JUNE 30, 2019

Philips created the PADCC for the sole purpose of monitoring and interacting with social dialogue surrounding their brand. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Webbiquity

APRIL 7, 2010

How important are branded terms in paid search? Does PPC advertising help with branding? The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100