Zoominfo

AUGUST 12, 2018

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Instead of pitching how great their product is, Genesys chose to show how extraordinary their customers can be. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Webbiquity

APRIL 27, 2011

This is not just another “how to do SEO” book for practitioners. She points out that the largest expense associated with organic search is in developing original, relevant and useful content for your customers and prospects. Fox has written a highly readable and informative book that can benefit several different audiences.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. In short, the more you learn, the better you’ll market. Likeable Social Media by Dave Kerpen.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

ClickZ

APRIL 21, 2021

A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. Here is something I’ve been preaching for years: If you are known in your industry, you have a permanent, sustainable competitive advantage. I had a powerful realization. The work of the personal brand.

Personalization 122

Personalization Brand Identity Branding Consulting 122

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. I'll cover books relating to technology and data science in a future post.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Kelsey Childress.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? Put the Fun in Funnel Consider a comic book or coloring book.

Work Management 167

Work Management Marketing Management Conversion Generation 167

ClickZ

JUNE 12, 2020

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. According to a McKinsey , only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Better customer experiences.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Outgrow

FEBRUARY 28, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. from 2023 to 2030.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Great images and great ideas. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Webbiquity

JANUARY 10, 2010

Another noteworthy post from iMedia Connection is Top link-building strategies for your corporate blog , in which Justin Evans suggests tactics such as commenting on other industry blogs and linking to both your own and others’ blog posts on social bookmarking sites to build valuable links for blog SEO. by Writing on the Web.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

ClearVoice

MARCH 8, 2022

This trend is terrific for the industry. But the 12 below prove to be outstanding representatives of this industry. 12 women in content marketing who are innovating the industry. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

JANUARY 15, 2020

Go Off Book 6.2 They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Outreach

APRIL 23, 2021

We’ve packed three days with everything you need to know to win customers in the new era. Or maybe as the host of “All Things Considered” weekend edition, and "Three Minute Fiction" from 2009 to 2012. You can pick up a copy of her book, Fearless Leadership , beforehand and come prepared with questions. Or even all the above!

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. ” Luckily, he stuck with it and has been a part of the movement ever since. highlight to tweet).

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. What will they get out of it? United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Hubspot

OCTOBER 17, 2018

As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. Remember when Amazon only sold books? Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. The blog post series itself is an amazing read and follows a similar storyline that resonates with many in the industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Vidyard

FEBRUARY 10, 2021

Go Off Book 6.2 They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community. Define Your Purpose 5.2

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

The Effective Marketer

APRIL 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Trade Show 100

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. These companies have expertise in the healthcare industry and understand the unique needs of pharma companies and professionals, as well as HCP expectations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. White Papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has co-authored a book by the same name with Timothy J.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Biznology

FEBRUARY 22, 2012

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. Always crucial to customer satisfaction, the holiday tsunami of consumer spending could have uncovered important “weak spots” in any e-sellers’ team chemistry.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Convince & Convert

MARCH 31, 2011

The company entirely missed the sarcasm and frustration of the customer, which is bewildering because she’d sent 5 angry tweets within one minute. April and Sweet Leaf were profiled in my book The NOW Revolution ). Ketchum apologized via a statement only after the FedEx dust-up became big news around ad industry water coolers.

Training 162

Training Ideal Customer Profiles Twitter Communities 162

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112