Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Get Customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Convince & Convert

JANUARY 26, 2016

It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo. As a practical matter, however, businesses do often ask their customers to provide Yelp reviews, says Martin Shervington , who runs Plus Your Business , a local reviews consulting firm. From Ramon, with Love. Amerifreight.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Ambal's Amusings

OCTOBER 16, 2009

He has highlighted how important it is to captivate customers with eye catching home pages that have examples. OVER TO YOU: Dear Reader, What are interesting blog posts or Books have you come across this week? ClickDigest : Weekly Round-Up : 9-Oct-2009. " writes Mike Damphousse in the above article. Related Articles.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Martech

SEPTEMBER 25, 2023

She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes.

Multi-Channel 117

Multi-Channel Training Consulting Advertising Agencies 117

Marketing Insider Group

MAY 30, 2015

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers. And I loved the idea of comparing and booking in one place. Use Strategy.

First-Mover Advantage 100

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 100

Marketing Insider Group

MAY 22, 2012

So I have been keeping a list of books I wanted to read in my head for the past 8 months. The good news is that in the last couple of years, there have been some amazing books written by some truly wonderful people I have had the pleasure to get to know. And this book covers all the basics. Chapman (@ CC_Chapman ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Webbiquity

APRIL 27, 2011

This is not just another “how to do SEO” book for practitioners. She points out that the largest expense associated with organic search is in developing original, relevant and useful content for your customers and prospects. Fox has written a highly readable and informative book that can benefit several different audiences.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”. Salesforce: New Media Genius.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott. UnMarketing: Stop Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Zoominfo

AUGUST 12, 2018

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Instead of pitching how great their product is, Genesys chose to show how extraordinary their customers can be. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Kelsey Childress.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Key features: Idea Books, Product Showcasing, Community Interaction, and Marketing Tools. Idea Books One of the standout features of Houzz is its “Idea Books.”

Social Media 65

Social Media Social Marketing Product Ad Building 65

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

WriteSpark

NOVEMBER 11, 2008

. | How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Learn more:  Customer Reference Forum. Twitter Updates.

Conference 120

Conference Copywriting Copyright Case Study 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Directions

FEBRUARY 26, 2023

Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

ClickZ

APRIL 21, 2021

A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. If you’re an entrepreneur, a strong personal brand might give you the visibility and attention you need to get the funding and first customers you need. Getting started on a personal brand. No exceptions.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Convince & Convert

OCTOBER 26, 2015

At Christmas that year, my brother Chris gave me a book that had just come out: The 4-Hour Workweek by Tim Ferriss. I wasn’t a big reader (having struggled in school my whole life with dyslexia), but I finished that book in a few days. I’ve been able to sell lots of books on there as well. Write a Book. I was feeling low.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? Put the Fun in Funnel Consider a comic book or coloring book.

Work Management 167

Work Management Marketing Management Conversion Generation 167

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Ambal's Amusings

OCTOBER 9, 2009

42 Ideas on How to Create Content to Connect with Customers. "Last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers " Michele shares with the readers and reviews the ebook. Author : Michele Linn.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, my book got a new cover!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

The Customer

AUGUST 24, 2021

Do that , and you have more loyal customers. Anyway, a little more than 11 years ago, while examining leading-indicator values and expectations in our annual Customer Loyalty Engagement Index in the then-nascent “tablet” category, we noticed that consumer values dealing with tablets and mobile phones were blending. How am I so sure?

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. Why would you make it difficult for a loyal customer to continue using your product? appealed to me.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100