The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 18, 2009

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page). But let’s not digress. Problem solving, however necessary, does not produce results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog. This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Reply Why Social Media Is Not For Everyone « The Effective Marketer says: July 21, 2009 at 8:48 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Check out a recent post on Marketing Today website about it. How do you keep yourself ahead? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

The Effective Marketer

JUNE 13, 2009

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

MARCH 9, 2010

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. This new view will be listed under the “View” menu, “Current View”.

Planning 100

Planning Product Effectiveness Tips 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

The Effective Marketer

MARCH 12, 2009

2. Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook).

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc. Reply Daniel Kuperman says: March 1, 2009 at 8:18 pm Track-It is interesting but it doesn’t really add anything new to Outlook.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

We measure it (personally and professionally) quantitatively not qualitatively. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity. It's… well… *mostly* a mass media so far. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. But I need your help with the biggest change – the header. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127