Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. Thanks for sharing.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] Anonymous Jay – Thanks for the review. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 11, 2010

Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Jay, Thank you for the review. link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JUNE 7, 2010

Delivering Happiness Delivers Indeed – [link] [link] Jaci Russo Great review of a book that sounds awesome! link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Todd Defren and Dell have both shared excellent examples to build from. Companies must also uphold privacy laws.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

AUGUST 31, 2011

Their editors reviewed our blog, saw that our content was valuable and targeted to their community. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. As a B2B Blogger I’m with you here. Triberr has several dozen categories from Business to Entrepreneurship to Web Development.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

FEBRUARY 19, 2010

This, I'll try. [link] Bogdan Donisan New post: Patrick @ Pure Driven: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) [link] nutshellmail @jaybaer Thanks for the great review of #NutshellMail! This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Maybe Tornados will send me some to review? I’m bummed I missed that one. Great job Bulbstorm.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. This post will review recommendations from Rick Burnes, while a follow-up.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

Unlike Ron Popeil, Chris Brogan is interacting with people. How many people watch one, then actually search online for product reviews before ordering? They do that for real, right? With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). Thanks for sharing.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Convince & Convert

JUNE 2, 2010

If you want to read reviews from everyone, great. Are we that much in need of constant interaction with real or not so real friends? Are we that much in need of constant interaction with real or not so real friends? But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

AUGUST 11, 2010

We may need a new moniker for Bloomington restaurant reviews. I'm connected with quite a few Indiana bloggers and they are all terrific. Interesting to hear your reaction to AZ vs. IN bloggers. [link] jaybaer Thank you Amy. We're excited about the possibilities. link] jaybaer Some friends in AZ are taking over H&F.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

MARCH 25, 2010

link] [review of @swixhq) [link] Discovery Romania RT @jaybaer: Yea! [link] (via @jaybaer) [link] jenn_lee_ca RT @jaybaer: Yea! Social media statistics and reporting, without the hassle. link] [link] Kelly Rusk RT @jaybaer Yea! Social media statistics and reporting, without the hassle. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

And even another order that includes content interactions – who consumers and retweets your content? Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. My score changed.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. When you can go to an appliance Web site (like my new client Conn’s ), and see not just reviews of a refrigerator, but reviews from your friends and friends of their friends, the world changes. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Webbiquity

JANUARY 10, 2010

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. It runs on Windows, Mac or Linux and supports multiple webmail types (Gmail, AOL, Yahoo! There are also fee-based versions that provide more advanced analytics and video promotion features.

Tools 100

Tools Enterprise Management Best Practices Marketing Management 100

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Good group and I loved the interaction.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100