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B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. And second, that funds will be limited and must be spent very carefully.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interactive PR Resources.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Brand marketers will try to reach their consumers in this new interactive dimension    Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding! 

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. Purpose.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. How can you amplify and extend new releases through social media?

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The Blog Tree: New Growth cheers about 60 active, insightful blogs launched (or significantly re-engineered) after January 1, 2009.  It’s truly a collection of the freshest voices on the Web.” ” You can find the interactive PDF version of this very cool infographic here or in Joe’s post.It’s great to see some familiar names like Pam Moore The Marketing Nut , Mack Collier , Savvy B2B Marketing and B2B Bloggers on this year’s tree, as well as a lot of new blogs to check out.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. SEO social media interactive PR?

SEO 1

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Social Tagging

How to Get Coverage in Blogs – Really

Webbiquity

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have  written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. These posts also frequently include guidance on practices to avoid when pitching bloggers. But in 2009, the volume of pitches began to rise dramatically. Digg this!

Digg 10

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. How To Pitch To Bloggers by Pick Me! tags: PR 2.0,

Social Media Success Stories

Anything Goes Marketing

Besides the virtual interaction of Twitter, it has far greater benefits. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Blogger tip: While I use Blogger, you can use any blogging platform that works for you.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Bloggers could do this independently, but few have the resources to do a thorough job.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Good group and I loved the interaction. usually Copywriting that sells. This is your goal. then read on.

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Connect the Docs

They want to engage, to interact and to get you more involved. "The One Percenters" The One Percenters are not the usual suspects of name brand tech bloggers, mommy bloggers and or business bloggers. Thunder. Rolling Thunder. You can hear and sense it coming. So, here it is… What Matters Now - Things to think about (and do) this year. Seth Godin.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. New media and Web 2.0

Keeping customers engaged takes communication

Bungalo

In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. But what should the system look like? Start with providing clear information about the design and planning process.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. New media and Web 2.0

Strangers with Experience – the new friends?

Savvy B2B Marketing

That definition is: Social Media is a common term used to define a new set of web tools and platforms that allow users to share information, opinions, and experiences with other users. I got it… I love it…I totally see the value in theory but why is so much of the social media interaction I get complete and utter crap? To see the other posts from this series look here.

Savvy Week in Review - August 21

Savvy B2B Marketing

The Savvy Sisters The Payoff for B2B Content Marketing is Movement by @ardath421 Spot-on post by Ardath Albee that will help you better visualize how prospects interact with your content and company. Another Friday is upon us, and we hope it's been a good one for you. Here's some of our favorite blog posts from the week. Enjoy! Sales Leads vs Appointments? Great lessons to be learned

Savvy Week in Review - August 21

Savvy B2B Marketing

The Savvy Sisters The Payoff for B2B Content Marketing is Movement by @ardath421 Spot-on post by Ardath Albee that will help you better visualize how prospects interact with your content and company. Another Friday is upon us, and we hope it's been a good one for you. Here's some of our favorite blog posts from the week. Enjoy! Sales Leads vs Appointments? Great lessons to be learned

Savvy Week in Review, July 3

Savvy B2B Marketing

From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Video Customer Case Studies - Empowering the Viewer - by @casey_hibbard Nine ways to make videos that showcase customers interactive. Happy 4th of July weekend! Meetings.

Savvy Week in Review, July 3

Savvy B2B Marketing

From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Video Customer Case Studies - Empowering the Viewer - by @casey_hibbard Nine ways to make videos that showcase customers interactive. Happy 4th of July weekend! Meetings.

Savvy Week in Review - July 10

Savvy B2B Marketing

Bloggers miss the point of buyer personas This post discusses the one question that every buyer persona should answer. If you are at all interested in the Social Web, this is a great place to interact with like-minded explorers. Popsicles for everyone! Hope you stay cool this hot summer weekend. Capture the data. Interested in Social Media , Trust, @ChrisBrogan or @Julien (Smith)?

Savvy Week in Review - July 10

Savvy B2B Marketing

Bloggers miss the point of buyer personas This post discusses the one question that every buyer persona should answer. If you are at all interested in the Social Web, this is a great place to interact with like-minded explorers. Popsicles for everyone! Hope you stay cool this hot summer weekend. Capture the data. Interested in Social Media , Trust, @ChrisBrogan or @Julien (Smith)?

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned.

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned.

4 Business Blogging Lessons From Google's Chief Blogger

Hubspot

She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. The more interactive questions and calls for participation will also yield metrics. Karen Wickre is a long-time business communicator, wordsmith & media specialist.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. Web 2.0

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. Web 2.0

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

Digital Body Language

To be honest, the main users (in my limited sampling) seem to be lots of journalists, PR people, Twitteratti, and bloggers. This is where the vast majority of internet users interact with Twitter; through their Google search box. We all use Twitter. So do all our prospects and customers. First, let’s look at how Twitter is used by those who use it directly.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » The Single Best PR Advice for 2009 – Think Like a News Organization The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Why clients? Provident Partners donates a food item to a St.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter. Mobile marketing and social media will grow faster, but will only expand from 4.4% in 2009 to 8% in 2014.

Best Cool Web Tools of 2009, Part 1

Webbiquity

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends’ feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Generate word-of-word referrals? SlideSix. PeoplePond. DandyID. Mixxr.

CRM 2

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

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Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Neicole Crepeau is a 25-year veteran of the tech industry, wi th experience in technical writing, usability testing, user experience/interaction design, website design, and product management. Wake up, Facebook, Twitter, YouTube, and even LinkedIn.  Now, you’re a business.   But you’re not acting like one.

Marketing Edge

Marketing Edge

Subscribe to our podcast « The Single Best PR Advice for 2009 – Think Like a News Organization When Your Business Bears Its Soul, Keep The Story Going » Doctors’ Grades Help Patients Decide on Healthcare Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. Responses to “Doctors’ Grades Help Patients Decide on Healthcare&# Debbie Petras Says: January 16th, 2009 at 10:48 am Very good interview with Chris Boyer, Albert. What should I do?

How to create B2B social media policies

Chris Koch

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. But don’t provide them with a blank slate. Intel.

7 Simple Steps to Get Started With Content Marketing

Fearless Competitor

Contributing Blogger. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. Marketing Interactions blog by Ardath Albee. This post originally appeared at [link] I’m pleased to share it with my readers as well. Jep Castelein. When I started in marketing, content was a necessary evil. Of course, you had to write some brochures and issue some press releases. How different the world is today! For more detailed definitions, see  Wikipedia and  Junta42. 1.