The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

OCTOBER 22, 2010

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

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The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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AUGUST 2, 2010

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Social Media 100

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The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

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The Effective Marketer

MAY 7, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Social Media 100

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The Effective Marketer

FEBRUARY 10, 2011

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The Effective Marketer

FEBRUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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The Effective Marketer

OCTOBER 5, 2010

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such). Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

OCTOBER 14, 2010

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The Effective Marketer

DECEMBER 8, 2010

Join the LinkedIn group and attend the next event! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.)

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The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

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The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! brand mascots are a common tool to promote your product or service.

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The Effective Marketer

JULY 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

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The Effective Marketer

JANUARY 13, 2011

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

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The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

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The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Some food for thought. United States License.

Marketing Budget Creation 100

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The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

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The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Work Management 100

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Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Go ahead, works for anything.

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The Effective Marketer

MAY 18, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

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The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

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The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Happy salary negotiation! United States License.

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The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Product 100

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The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

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The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning 100

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The Effective Marketer

FEBRUARY 14, 2009

This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Food for thought. United States License.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

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