Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Bottom line, the bloggers are the experts.
How to create B2B social media policies
NOVEMBER 24, 2009
Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. For example, some companies allow employees to communicate generally to the social sphere but require that any direct communications to analysts, the financial market and/or members of the media must be conducted only through corporate communications. But don’t provide them with a blank slate.
how to use social media - lessons from ama digital conference
The Effective Marketer
MARCH 7, 2009
The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference that focused on social media (blogs, wikis, twitter, facebook, etc.)
Three steps for B2B marketers to build a personal social media presence
JUNE 26, 2009
mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). For example, I have a column that does a running search for “B2B.” It’s a great source of content and for people that I may want to follow. started by following the bloggers I like, as well as friends and colleagues. So for example, if you decide to follow me (@ckochster—Twitter names always have the @ in front of them), you can use TwiPing to show you all the people who follow me. CMO 2.0
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. We also see a more consistent flow of comments, as well as other examples of readers reaching out to engage. Very insightful.
Associations Social Media Opportunity
JULY 5, 2009
Her post is a really great resource. I would immediately add to her list to visit the Association Social Media Wiki to find great case studies that you can help to use as examples. Two approaches to consider: Learning Circuits Big Questions this is a monthly question - organized by a member of the association (ASTD) that asks bloggers to contribute their responses. It takes only a little bit to set up this kind of blog. Three Social Media Questions Associations Should Consider in 2009. This is a great way to get a better handle on who was in the group.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). B2B case studies.
Social Media as a Catalyst for Social Change
NOVEMBER 7, 2011
Bloggers, journalists, and citizens alike have been ensured of their freedom of expression without censorship or penalty. Twestival Global was launched in January 2009, where 202 cities hosted charity events that raised $250,000 for water-deprived areas of Ethiopia. What are your favorite examples of how social media has been a catalyst for social change? Social Networking
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? People are now curating lists of the most influential bloggers by Klout score. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How are your landing pages and blogger pitches? There better be. PR Dept?
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. She is an avid blogger herself, is very active on most of the social web platforms that she describes, and is experienced in social media consulting as displayed through case studies of her own experiences that she shares in the book.