| |  2009 + Blogger + Examples + Wiki | 7 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JUNE 30, 2009  Rick Short Explains How to Turn Staff Into Prolific Bloggers My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Bottom line, the bloggers are the experts. | CHRIS KOCH JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). For example, I have a column that does a running search for “B2B.” started by following the bloggers I like, as well as friends and colleagues. So for example, if you decide to follow me (@ckochster—Twitter names always have the @ in front of them), you can use TwiPing to show you all the people who follow me. Wetpaint offers a nice free wiki. That was the why of social media. | | | | | |
| CHRIS KOCH NOVEMBER 24, 2009 How to create B2B social media policies Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. For example, some companies allow employees to communicate generally to the social sphere but require that any direct communications to analysts, the financial market and/or members of the media must be conducted only through corporate communications. But don’t provide them with a blank slate. | DELICIOUS B2BMARKETING JULY 9, 2009  Strategic Guy: Three Phases of Social Media Maturation skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. We also see a more consistent flow of comments, as well as other examples of readers reaching out to engage. Very insightful. | DELICIOUS B2BMARKETING NOVEMBER 8, 2010  B2B social media case studies - 3 you can learn from and why they work Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). B2B case studies. | B2B MARKETING ZONE POSTS DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? People are now curating lists of the most influential bloggers by Klout score. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How are your landing pages and blogger pitches? There better be. PR Dept? | | | | | | | |
| -
THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009  how to use social media - lessons from ama digital conference
The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. got a couple pages worth of notes from her presentation. MORE >>
| |
