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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Jeff Bullas - Influencer, Author, and Blogger. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online.

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Don’t be afraid to tear apart your initial outline if you think it will improve the product.

Web 2.0 60
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link to post] – Posted using Chat Catcher [link] leifyoungberg (Leif Youngberg) Twitter Comment RT @jaybaer: Social Media & Email…More Alike Than Different? Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. I also love the way Indium presents its blogs and bloggers on its Web site.