Contently

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. In the B2C finserv report, the top 20 links brought in 2,614 shares. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Webbiquity

MAY 18, 2010

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Eyes on the Prize with Custom Reports by Google Analytics Blog.

Analytics 100

Analytics Tools Best Practices Adwords 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Biznology

MARCH 27, 2019

I am mid-way through a blog series on marketing technology and I have to pause. These are elbowing out the qualitative, more human metrics we used to report on. I started working in social media back in 2009. Here’s why – I was inspired by a podcast interview that made me stop in my tracks.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. Im of course talking about budget time. Im of course talking about budget time.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

KoMarketing Associates

NOVEMBER 8, 2016

Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Basic Baidu Analytics Reports. There are many different types of reports available through Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100

Adwords Tips PPC Tactics 100

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They dont update the CRM so I cant get the reports I need." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I told him this is a challenge that a lot of marketers face.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. " Try combining your email newsletter with your blog. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards! I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. Blog at WordPress.com.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? What can you do online? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Brandpoint

JANUARY 23, 2020

Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Today, he is the CEO at Optmyzer, a company focused on AdWords optimization, automation and reporting. He authored Advanced Google AdWords , which is now in its third edition. Lisa Raehsler. lisarocksSEM | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. From what some vendors say , depending on your space the analyst report won’t help you at all.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

OCTOBER 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale. Thanks goes to Britton Manasco for reminding via his blog post, " It Pays to Be a Thought Leader."

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im going to share some ideas on how to use podcasts for lead generation with podcast expert, Joe Cullinane over at the Cullinane & Green Report some time in the next week. Bannans article examines how John Costigan Cos.

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. I found the study of interest as much for the fact that it existed at all as.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Webbiquity

JANUARY 10, 2010

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin’ Donuts and Six Flags. Among the tips: be human, authentic, even a bit immature.

Twitter 100

Twitter Tactics Tools Tips 100

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    As CEOs have begun to expect unified reporting from their teams, managers have had to find ways to view the entire pipeline from conversion through purchase. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In In one of my first posts, I reported on the same marketing budget benchmarks for 2006.) For example: Marketing Investment Trends.

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120