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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward. Shared – social channels.

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Best Marketing Strategy Insights of 2009

Webbiquity

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Why is content marketing becoming critical? What key trends on the horizon do you need to be aware of? Can you fire your sales force? 12 Marketing Minds, One Free eBook by Search Engine Guide.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

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Best of ClickDocuments "Connect the Docs" Blog in 2010

Ambal's Amusings

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. BONUS TOP POST from 2009. A big thank you to all our readers, guest bloggers and interviewees!

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Adobe Experience Cloud Blog

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! All the best marketing companies will be handing them out at their booths- we’ve ordered plenty. . Regis- just one blog from the Moscone center. Three Reasons: Awesome Location! Regis in San Fran cisco.

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