Kath Pay: Spotlight on the expert
Martech
SEPTEMBER 25, 2023
I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. It’s stayed a key channel, hasn’t it?
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