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Kath Pay: Spotlight on the expert

Martech

I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. It’s stayed a key channel, hasn’t it?

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Cirque du Soleil spotlights its digital strategy

Martech

“I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” “Definitely the multi-site infrastructure,” said Camirand. The key channels. That website has a blog to bridge the gap between customers and individual performers. ” Down the road?

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In fact, companies with blogs generate 67% more monthly leads than those without. If you don’t already have a blog, you might want to consider adding one as part of your strategy for weathering the recession.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Here’s a piece from 2009.) So far so good, especially since multi-channel content is another trend I’ve been toying with for some time. Not that I'm bragging or anything.)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. The sales or support representative should speak directly through whatever medium the contact prefers.

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Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

Every emerging medium and channel has its merits. That study found that most people lose concentration after about 8 seconds and that “heavy multi-screeners find it difficult to filter out irrelevant stimuli—they’re more easily distracted by multiple streams of media.”. But that doesn’t mean more traditional forms of content are dead.