Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. I hope it’s just an aberration. I’ve no complaints about any of it.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. Regis- just one blog from the Moscone center. Are you a B2B Marketer planning to be in the San Francisco Bay area next week?

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The links all point to blog entries.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. After July 2009, you can create Custom Fields on Campaign Member Records.   Once you are ready to create these rules, go to Setup | Create | Workflow & Approvals | Workflow Rules in Salesforce.com to get started.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48