Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3% Marketing factors.