game-theory 
Zoominfo
AUGUST 12, 2018
In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. But recently, they ventured into a new format: podcasting.
BuzzSumo
SEPTEMBER 20, 2019
My research focused on the Social Penetration Theory , also known as the Onion Theory. For facts, look at nearly any blog post being shared on social media and you’ll get something like, “Great content takes a lot of careful thinking. Conversational Marketing: The Antidote To Declining Reach. To converse? To be social?
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Convince & Convert
MARCH 3, 2010
Forrester Research shows that from 2009-2014, U.S. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership. There’s an optimal time of day and day of week to tweet.
Hubspot
FEBRUARY 23, 2017
In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. From Six Degrees to Snapchat: A Brief History of Social Media. 1) Friendster.
Convince & Convert
SEPTEMBER 20, 2010
First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.
Convince & Convert
MARCH 23, 2010
Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.
Online Marketing Institute
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Will send you a ping.
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