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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Reputation Includes content assets such as blogs and press releases 2. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130
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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. They have informational blog posts and videos on finance-related matters, including assessing your current financial position and managing money.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Blog at WordPress.com.

Planning 100
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

So forget about it and let me show you the demo… &#. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Blog at WordPress.com. No hard facts. They said it themselves! But how will ZL be viewed in the market? Can their tactic backfire?

Gartner 100
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tools of the trade: webinars and online presentations

The Effective Marketer

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Blog at WordPress.com. You can follow any responses to this entry through the RSS 2.0