Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3.
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