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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The year before we did this, I edited 280 white papers (average length, 40 pages). So I asked the analytics person.

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You’re the culmination of what you’ve shared and kept online

Biznology

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! I have been writing pretty much every week about such things since 2009 and so there could be upwards of 468 different ways that I have discussed digital PR and marketing over the past 9 years.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100
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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130
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Best Business Blogging Tips of 2009, Part 1

Webbiquity

How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year.