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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. Not that it is not useful or powerful, on the contrary.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Content is key for B2B websites.