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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. In other words, it is time to walk the talk!

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Destroying the 7 Myths of B2B Social Media

Convince & Convert

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. .&#

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.