Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Patsi Krakoff's blog Writing on the Web.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

APRIL 26, 2010

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 16, 2009

"Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. Also, Heather shares with us that Social Pong as the event was called, is a great example of something a B2B company could do at a tradeshow to drive crowds to their booth in this post. Author : Mike Damphousse.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. What are the best ways to search on this platform?

Twitter 100

Twitter Best Practices Digg PR 100

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps. Sales Hacker. Challenger.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. What if you could simply send a link to the blog post that provides the answer to a question?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Creativity is a difficult concept to put into words.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? Big companies are big targets. and thus, blogs are simply another risk to mange. Why so few?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. See this review of Hootsuite from the global publishing company Wiley: ? Guest post by Roman Daneghyan. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

ViewPoint

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 Wheres the best place to start when selling to a BIG company? Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 What tactics work and which dont?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124

Zoominfo

OCTOBER 18, 2022

Reputation Includes content assets such as blogs and press releases 2. Because your needs will change as your company grows. This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Ranking 120

markempa

JULY 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc.,

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Kapost

MARCH 21, 2019

The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. By 2009—25. The post How to Build a Thriving Customer Community appeared first on Kapost Blog. In 1983, Harley-Davidson was facing financial collapse.

Communities 89

Communities Ad Building Demand Product 89

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News. September 2009 Online Marketing News. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Webbiquity

JULY 6, 2010

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. But here we are!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. The company is well-versed in the world of content marketing. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

FEBRUARY 3, 2011

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. What is measurable differs from company to company. Your type of company and how your business is structured has tremendous influence on what you can credibly and reliably measure within the social media realm.

Social Media 148

Social Media Paid Search Agency Companies Media 148

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

FEBRUARY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. On Wednesday, February 22, at 1:00 PM CST, you’re invited to a free 1-hour teleseminar with me and Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Jill is in high demand. She doesnt do free teleseminars.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. So job 1 is to find pockets of good content in your company and work on getting it shared in your social channels, and indexed and ranked by search engines. It’s just hidden from them. That makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. He explained that his company had invested "big dollars" to install a new marketing automation software system. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. BONUS TOP POST from 2009. A big thank you to all our readers, guest bloggers and interviewees! Conversation.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60