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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. And yes, it does cost money.

Rules 60
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Energy Efficiency.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Because it’s real. It’s in the moment.

Eloqua 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.

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30 Women Shaping B2B Tech Marketing

SnapApp

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. .