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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

In this blog post, we’ll take a look at three B2B marketing campaigns that did gain some traction in the media and dissect exactly what made them so noteworthy, so you can incorporate similar tactics into your own marketing. Browse the rest of the Launch Marketing blogs for other fundamental insights into B2B marketing campaigns.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Blog WritingWhitePapers Twitter Mike_Stelzner. WritingWhitePapers Blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. " Read on to get their insights. Michael Stelzner. Jonathan Kantor.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. blog comments powered by Disqus. Browse Issues. Subscribe Now.

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.