marketing-plan 2009 Blog Buzz Magazine 
Convince & Convert
MAY 13, 2010
I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Every company is its own TV station, magazine, and newspaper. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. It’s not viral unless it is.
markempa
FEBRUARY 7, 2006
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Convince & Convert
SEPTEMBER 14, 2010
As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.
Convince & Convert
MARCH 4, 2010
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?
Convince & Convert
SEPTEMBER 21, 2010
Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.
Convince & Convert
JUNE 3, 2010
Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. Great analogy. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. link] jaybaer You're sure right about that Denis. Look it up.
Convince & Convert
MARCH 3, 2010
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s certainly a methodology for attracting blog readership.
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