Tomorrow People

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? Marketing mismanagement isn't the sole preserve of Twitter.