| | | Savvy B2B Marketing | |  2009 + Blog | 124 articles |
| Page 1 of 2 | Previous | Next | SAVVY B2B MARKETING JUNE 18, 2009  Does Your B2B Website Content Create Competitive Advantage? We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) About the author: Ardath Albee is a B2B Marketing Strategist who writes the Marketing Interactions blog. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you? | SAVVY B2B MARKETING OCTOBER 5, 2009  WTF, B2B? Lighten up already! 7 Examples of Humorous B2B Lastly, here's a blog post about an innovative "humanizing" tactic used by wholesale chair designer/manufacturer, Grand Rapids Chair Company. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. Some are old, some are new. Catchy. | | | | | |
| SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? So what did I find? What makes a good call to action? | SAVVY B2B MARKETING JULY 8, 2009  Case Studies - Answers to the Questions B2B Marketing Managers Ask Most In her blog - Stories that Sell - Casey shares success-story marketing best practices. She also writes the Stories That Sell blog At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. The same questions come up again and again. | SAVVY B2B MARKETING DECEMBER 9, 2009  5 Ways to Repackage Your Best B2B Content eBooks If you have a lot of content scattered in blog posts, presentations, articles and such, consider repackaging it as an eBook. As one example, Amber Nashland of Radian 6 just created an eBook on social media time management based on a series of blog posts and a presentation she gave at BlogWorld Expo. I think about B2B marketing at the strangest times. " If so, go for it. | SAVVY B2B MARKETING SEPTEMBER 2, 2010  B2B Search and Content Marketing: Getting Found by Prospects If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. ") A critical component of that strategy is making sure your content is found in the search engines. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Like blog posts and articles, if there was a specific topic discussed in a previous issue that is especially relevant to a certain type of prospect in a certain point of the buying cycle, consider pointing them to that. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. eBooks I'm a big fan of eBooks. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Like blog posts and articles, if there was a specific topic discussed in a previous issue that is especially relevant to a certain type of prospect in a certain point of the buying cycle, consider pointing them to that. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. eBooks I'm a big fan of eBooks. MORE >> -
SAVVY B2B MARKETING | MONDAY, JULY 20, 2009  How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. For example, as you hear how prospects and customers talk about your company and its offerings via Twitter or on blog comments, do you integrate that language into your marketing campaigns? We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. Other people end up putting links to our videos on their blogs and portals. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 MORE >> -
SAVVY B2B MARKETING | MONDAY, JULY 20, 2009  How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. For example, as you hear how prospects and customers talk about your company and its offerings via Twitter or on blog comments, do you integrate that language into your marketing campaigns? We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. Other people end up putting links to our videos on their blogs and portals. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 MORE >> -
SAVVY B2B MARKETING | TUESDAY, DECEMBER 15, 2009  What to Consider Before Your Web Site Launch or Redesign
Supports creation of SEO-friendly content and forms for lead capture Simplifies content publishing and approval process by enabling you to create a workflow Makes it possible to track history and revisions, and roll back to an earlier version of the site if necessary Streamlines the process of adding features such as RSS and blogs – for example by automatically generating RSS feeds when you add news or events – and presents content in structured format, such as in a calendar. How has B2B site development evolved over the past year or two? Can you share a few tips? MORE >>
- Got Content? 10 Steps to Repurpose Your Best B2B Assets SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 28, 2009
- 5 Things My Toddler Taught Me About Lead Nurturing SAVVY B2B MARKETING | MONDAY, AUGUST 31, 2009
- 5 Things My Toddler Taught Me About Lead Nurturing SAVVY B2B MARKETING | MONDAY, AUGUST 31, 2009
- Three Tips to Engage the 'Short Attention' White Paper Reader SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- Three Tips to Engage the 'Short Attention' White Paper Reader SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- Using LinkedIn to Gather Industry Intelligence SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
- Using LinkedIn to Gather Industry Intelligence SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
- 5 Ways to Wow Your Prospects SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
- 5 Ways to Wow Your Prospects SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
- How to Make Your B2B Website More Buyer-Centric SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
- 5 Things You Should Know BEFORE You Write an eBook SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009
- 5 Things You Should Know BEFORE You Write an eBook SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009
- Keeping Customers in Rotten Times SAVVY B2B MARKETING | TUESDAY, JULY 21, 2009
- Keeping Customers in Rotten Times SAVVY B2B MARKETING | TUESDAY, JULY 21, 2009
- How to Squeeze the Most Life from Your Content SAVVY B2B MARKETING | TUESDAY, OCTOBER 27, 2009
- 11 Golden Rules for Lead Generation that Works SAVVY B2B MARKETING | TUESDAY, JULY 14, 2009
- 11 Golden Rules for Lead Generation that Works SAVVY B2B MARKETING | TUESDAY, JULY 14, 2009
- Does Your B2B Website Content Create Competitive Advantage? SAVVY B2B MARKETING | THURSDAY, JUNE 18, 2009
- Does Your White Paper Have a Call to Action? (My Guess: No) SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- 5 Fast SEO Fixes You Can Do To Your Website Today SAVVY B2B MARKETING | WEDNESDAY, JULY 22, 2009
- 5 Fast SEO Fixes You Can Do To Your Website Today SAVVY B2B MARKETING | WEDNESDAY, JULY 22, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Use social media to improve your brand perception and save yourself $1m a year SAVVY B2B MARKETING | MONDAY, OCTOBER 26, 2009
- Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You SAVVY B2B MARKETING | TUESDAY, NOVEMBER 10, 2009
- Are we making money yet? – a lesson in Social Media ROI SAVVY B2B MARKETING | THURSDAY, NOVEMBER 19, 2009
- Another Sales and Marketing Gap: Marketing Automation vs CRM SAVVY B2B MARKETING | THURSDAY, NOVEMBER 12, 2009
- Savvy Week in Review - September 18th SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 18, 2009
- No Such Thing as a Neutral Outcome SAVVY B2B MARKETING | SUNDAY, OCTOBER 11, 2009
- The "E" Word in B2B Marketing SAVVY B2B MARKETING | SUNDAY, SEPTEMBER 20, 2009
- Are You Forging a Connection or Burning a Bridge? SAVVY B2B MARKETING | MONDAY, JUNE 15, 2009
- How to Fit Social Media into Your Marketing Strategy SAVVY B2B MARKETING | THURSDAY, JULY 7, 2011
- Blogging for Position – How to Set Up and Run a Keyword Blog SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 18, 2009
- Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
- Social Media Reality Check: Get Off Your High Horse Already SAVVY B2B MARKETING | THURSDAY, AUGUST 6, 2009
- Social Media Reality Check: Get Off Your High Horse Already SAVVY B2B MARKETING | THURSDAY, AUGUST 6, 2009
- Are You Making the HYPErbole Mistake? SAVVY B2B MARKETING | THURSDAY, NOVEMBER 5, 2009
- When Sales is from Mars and Marketing is from Venus SAVVY B2B MARKETING | WEDNESDAY, AUGUST 5, 2009
- When Sales is from Mars and Marketing is from Venus SAVVY B2B MARKETING | WEDNESDAY, AUGUST 5, 2009
- Get Back To Basics: 4 Key Questions for B2B Content Marketing SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 2, 2009
- 42 Ideas on How to Create Content to Connect with Customers SAVVY B2B MARKETING | TUESDAY, OCTOBER 6, 2009
- Four Ways to Spread Your B2B Marketing Content Further SAVVY B2B MARKETING | WEDNESDAY, JUNE 17, 2009
- Four Ways to Spread Your B2B Marketing Content Further SAVVY B2B MARKETING | WEDNESDAY, JUNE 17, 2009
- How to Lay a Solid Foundation for Marketing Success SAVVY B2B MARKETING | TUESDAY, OCTOBER 20, 2009
- Breaking the code on Twitter for business SAVVY B2B MARKETING | WEDNESDAY, AUGUST 5, 2009
- Savvy Speaks: Our Favorite eBook Examples from Around the Web SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 10, 2010
- How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
- Savvy Week in Review - November 13 SAVVY B2B MARKETING | FRIDAY, NOVEMBER 13, 2009
- Case Studies - Answers to the Questions B2B Marketing Managers Ask Most SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
- 6 Tips for Preparing Your Company Sales Presentation SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 16, 2009
- 9 Tips for Preparing a Solid Sales Presentation SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 16, 2009
- Savvy Week in Review - August 21 SAVVY B2B MARKETING | FRIDAY, AUGUST 21, 2009
- Savvy Week in Review - August 21 SAVVY B2B MARKETING | FRIDAY, AUGUST 21, 2009
- Savvy Week in Review - December 18 SAVVY B2B MARKETING | FRIDAY, DECEMBER 18, 2009
- “Social Business” - Where Will It Lead? SAVVY B2B MARKETING | MONDAY, AUGUST 24, 2009
- Social Media Reality Check: You’re Not a Big Game Hunter SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- Great Positioning Spins a Story that Matters to Your Audience SAVVY B2B MARKETING | TUESDAY, JUNE 23, 2009
- Great Positioning Spins a Story that Matters to Your Audience SAVVY B2B MARKETING | TUESDAY, JUNE 23, 2009
- Breaking the code on Twitter for business SAVVY B2B MARKETING | WEDNESDAY, AUGUST 5, 2009
- Savvy Week in Review - January 8 SAVVY B2B MARKETING | FRIDAY, JANUARY 8, 2010
- Savvy Toolkit - MLT Creative's eBook on Guest Bloggers SAVVY B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
- Savvy Week in Review - November 6 SAVVY B2B MARKETING | FRIDAY, NOVEMBER 6, 2009
- Savvy Week in Review - October 9 SAVVY B2B MARKETING | FRIDAY, OCTOBER 9, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- 4 months, 100+ posts. 6 grateful writers SAVVY B2B MARKETING | THURSDAY, JULY 30, 2009
- Savvy Week in Review - July 31 SAVVY B2B MARKETING | FRIDAY, JULY 31, 2009
- Savvy Week in Review - July 31 SAVVY B2B MARKETING | FRIDAY, JULY 31, 2009
- Are Backstage Players Affecting Your Marketing Performance? SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- Are Backstage Players Affecting Your Marketing Performance? SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- Savvy Week in Review - December 4 SAVVY B2B MARKETING | FRIDAY, DECEMBER 4, 2009
- Savvy Week in Review, August 7 SAVVY B2B MARKETING | FRIDAY, AUGUST 7, 2009
- Savvy Week in Review - December 11 SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
- Social Media Reality Check: No One Cares – It’s not Real Life SAVVY B2B MARKETING | TUESDAY, AUGUST 18, 2009
- Back to School Brush-up for B2B Marketers SAVVY B2B MARKETING | THURSDAY, AUGUST 4, 2011
- Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs SAVVY B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- 4 months, 100+ posts. 6 grateful writers SAVVY B2B MARKETING | THURSDAY, JULY 30, 2009
- BtoB Content Marketing: Six Places to Find Hidden Content Gems SAVVY B2B MARKETING | MONDAY, JULY 27, 2009
- BtoB Content Marketing: Six Places to Find Hidden Content Gems SAVVY B2B MARKETING | MONDAY, JULY 27, 2009
- Savvy Week in Review, July 3 SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009
- Savvy Week in Review, July 3 SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009
- Power Past that Press Release SAVVY B2B MARKETING | MONDAY, SEPTEMBER 14, 2009
- Power Past that Press Release SAVVY B2B MARKETING | MONDAY, SEPTEMBER 14, 2009
- Savvy hits the road for the Integrated Marketing Summit SAVVY B2B MARKETING | MONDAY, OCTOBER 12, 2009
- Savvy Year End Review – Social Media SAVVY B2B MARKETING | TUESDAY, DECEMBER 29, 2009
- Savvy Week in Review, June 19 SAVVY B2B MARKETING | FRIDAY, JUNE 19, 2009
- Savvy Week in Review, June 19 SAVVY B2B MARKETING | FRIDAY, JUNE 19, 2009
- Savvy Week in Review - September 4 SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 4, 2009
- Savvy Week in Review - September 4 SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 4, 2009
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