Savvy B2B Marketing

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How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Once you are ready to up your commitment to social media, you can determine whether you want to start actively managing conversations through channels like blogs and online communities. As of 2009, marketing budgets had dropped to their lowest levels – less than 1% of revenue – since we began measuring in 1996. Why is it important for organizations to adopt this approach?

Savvy Toolkit - MLT Creative's eBook on Guest Bloggers

Savvy B2B Marketing

We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. Since our launch in April 2009 we have featured over 40 different guest bloggers. Savvy B2B loves Guest Bloggers! But for today's toolkit we wanted to shine a light on MLT Creative's eBook on Guest Bloggers. We hope you enjoy it.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

really enjoyed this blog post from John Haydon called 27 ways to breathe life into your blog's "About" page ; I think many of the points are valuable for anyone's about page. scour websites to find this info, but I have found that blog posts (hopefully impartial) are the best way to evaluate competitors. Make this prominent interesting. tell them!

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Are you blogging about it? Search the Entire Content Process: Depending on what type of content you are creating, you may only be looking at the end content result - the blog post, the white paper, the video, the article. Use survey data as full article and blog posts. He can be found blogging at the Junta42 blog: The Content Marketing Revolution

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Are you blogging about it? Search the Entire Content Process: Depending on what type of content you are creating, you may only be looking at the end content result - the blog post, the white paper, the video, the article. Use survey data as full article and blog posts. He can be found blogging at the Junta42 blog: The Content Marketing Revolution

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Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Do you have great content that is buried on your blog? This includes blog posts, articles, white papers, eBooks, webcasts and more (for ideas on content you may already have or content you can create, see these 20 ideas ). Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? Step 1: Select your topic.

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Lastly, here's a blog post about an innovative "humanizing" tactic used by wholesale chair designer/manufacturer, Grand Rapids Chair Company. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. Some are old, some are new. Catchy.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. I do this all the time with my clients, and it works great. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. I do this all the time with my clients, and it works great. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.

Blogging for Position – How to Set Up and Run a Keyword Blog

Savvy B2B Marketing

I am going to start of this post by saying, emphatically, that Savvy B2B Marketing is NOT a keyword blog. Savvy B2B is a real blog, with a lot of heart and soul in it, written for the purpose of sharing and discussing ideas about B2B marketing. But there does exist a different kind of blog, one that has sprung up in recent years once the idea got around that search engines LOVE blogs.

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. No topic got more buzz on our blog and others in 2009 than Social Media. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. We had 71 posts tagged with the Social Media topic. How Web 2.0

Savvy Week in Review - December 4

Savvy B2B Marketing

Enjoy! ~ The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. How can it be December already?! Here are our favorites for the week.

Giving Thanks

Savvy B2B Marketing

When we decided to launch a collaborative blog, we had very little idea of what that meant or how we would accomplish the task. Today, we have jointly published over two hundred blog posts including a number of fabulous contributions by our fellow business bloggers. Seriously 2009 has been a crazy year for me. All our best!

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence.

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

Savvy Week in Review - December 18

Savvy B2B Marketing

Like you, we're busy, but there's always time for one more blog post! Friday Download: This Week's New B2B Marketing E-Books and Reports - by @diannahuff Dianna Huff is now featuring new B2B marketing eBooks on her blog each Friday. With the end of the year looming, we're already looking ahead to what's in store for 2010. Cheers! Great idea! Here are nine ideas from Velocity.

Savvy Week in Review - December 11

Savvy B2B Marketing

SciFi or Social Media? - Two for one by @markwschaefer The {grow} blog served up two conversations that gave readers a chance to muse on the potentially frightening future of social media. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters. including the four-letter kind.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

Olivia publishes a steady stream of valuable advice on her blog and has published a free guide entitled " The Quick and Easy Guide to Creating an Effective Presentation " *Photo credit: Wiki edit Jonny Released under the GNU Free Documentation LicenseWhen it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. Design the presentation.

9 Tips for Preparing a Solid Sales Presentation

Savvy B2B Marketing

Olivia publishes a steady stream of valuable advice on her blog and has published a free guide entitled " The Quick and Easy Guide to Creating an Effective Presentation " *Photo credit: Wiki edit Jonny Released under the GNU Free Documentation LicenseWhen it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. Design the presentation.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. As a result, marketers have access to more and better data, but that can also cause issues.

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Savvy Week in Review, June 19

Savvy B2B Marketing

Time to wrap up the "official" work week and cruise the best of the B2B blog posts. The Truth About Blog and Twitter Content Syndication - by @dmscott Thinking of starting a blog to get some exposure for your company? Hidden Benefits of Blogging - by @ducttape John Jantsch muses on the reasons he considers his blog his "single greatest business asset."

Savvy Week in Review, June 19

Savvy B2B Marketing

Time to wrap up the "official" work week and cruise the best of the B2B blog posts. The Truth About Blog and Twitter Content Syndication - by @dmscott Thinking of starting a blog to get some exposure for your company? Hidden Benefits of Blogging - by @ducttape John Jantsch muses on the reasons he considers his blog his "single greatest business asset."

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. If you have never blogged it may seem intimidating to start one from scratch. Check out our blog roll for a good start. I don’t have to tell you that times are tough these days.

Get Back To Basics: 4 Key Questions for B2B Content Marketing

Savvy B2B Marketing

At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. Simplify and focus. That's been my mantra lately. While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago.

Get Back To Basics: 4 Key Questions for B2B Marketing

Savvy B2B Marketing

At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. Simplify and focus. That's been my mantra lately. While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago.

Savvy Week in Review - November 13

Savvy B2B Marketing

The Six Best Marketing Blogs You've Never Heard Of - by @markwschaefer Is it good form to post someone else's wrap-up in your own wrap-up? We love his {grow} blog and can't wait to dig into the goodies he's shared in this post. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!

Strangers with Experience – the new friends?

Savvy B2B Marketing

Maybe start with only a blog or only a facebook page as a first effort rather than trying to create a forum, blog and Twitter following all at the same time. Mona’s team works with planned speakers for each event to ensure they are blogging and tweeting regarding their presentations well in advance. To see the other posts from this series look here.

Savvy Week in Review - November 6

Savvy B2B Marketing

Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gain - by @MarketingSherpa A step-by-step guide to executing an effective blog strategy. 35 Content Ideas for B2B eNewsletters and Blogs – by @galendy Not sure what to write about? Is it really November?! Ah well -- perhaps like us you can find escape in these thought-provoking posts from the blogosphere.

Another Sales and Marketing Gap: Marketing Automation vs CRM

Savvy B2B Marketing

I'm no expert on this topic, so I was glad to see David Raab (one of the presenters, and a great one, at that) address the "CRM vs marketing automation" issue on his blog. " If you're looking for case studies, research results, and insightful thoughts on this topic, I suggest checking out the ITSMA site and Chris Koch's blog. These two systems are likely going to merge.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that.

Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You

Savvy B2B Marketing

Mark Schaefer, who authors the blog {grow} , does this exceptionally well. This weekend my daughter and I were hanging out at one of our favorite spots: the park. As we were making our way from the swings to the slides, I was struck by how much she's changed since the spring. All I need to do it put my hand out in certain places, and she'll grab it for reassurance.

Are You Making the HYPErbole Mistake?

Savvy B2B Marketing

Create an ongoing dialog and offer useful information through a blog, newsletter, or other serial content. You know that B2B consumers are a notoriously just-the-facts-ma'am kind of audience. Unlike B2C consumers who are frequently persuaded to purchase based on a catchy jingle, cute logo, or the endorsement of their favorite Hollywood actress; B2B buyers expect to be courted.

Use social media to improve your brand perception and save yourself $1m a year

Savvy B2B Marketing

To see a great example of a memorable and non-boring bio, check John out on the Base One blogs. Every marketer reading this blog will have had conversations with non-marketing people where we defend the idea of making long-term investments in a brand. This post is courtesy of our clever and witty friend, John Bottom of Base One , a London-based B2B branding and marketing agency.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

turning a Webinar into a podcast, using it to inspire a newsletter article or blog post, etc.), Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. generate leads). Photo source:[link

How to Lay a Solid Foundation for Marketing Success

Savvy B2B Marketing

Adelle Revella, who has been using buyer personas to market technology products for more than 20 years, provides lots of advice and ideas on her blog. Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. The five phases are: examine, plan, execute, communicate and evaluate.

No Such Thing as a Neutral Outcome

Savvy B2B Marketing

We love his insights on the marketing automation and lead nurturing on his blog, Digital Body Language. He frequently writes on B2B marketing and marketing automation on his Digital Body Language blog We're thrilled to welcome Steven Woods. There is no way to determine with 100% accuracy where an individual buyer is in their buying process.

42 Ideas on How to Create Content to Connect with Customers

Savvy B2B Marketing

A few weeks ago, I wrote a blog post about 20 formats to consider for content marketing. Well, last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers. " From articles to wikis and white papers, the eBook presents 42 ideas for content. What it is great for.