Chris Koch

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Where should your corporate blogs live?

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I don’t want to lose you!

Chris Koch

I have to shut down the original carcass of my blog at wordpress.com because it has been dead for more than a year now and it’s starting to stink. I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. Thank you for being part of the blog so far.

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

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6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. And everyone’s EEG happens to be as unique as a fingerprint.

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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3% Marketing factors.