Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. To get started, use a tool like [link] that lists some of the top lists on Twitter.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

SEPTEMBER 27, 2010

I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 28, 2010

Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. Sales is fleeting, it has to be re-created every blasted quarter. Sarah Barnes Spot on. The less frustration customers experience, the better. taxi mike = genius.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The ROI Guy

DECEMBER 6, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think? Will it hurt your business?

PR 160

PR Social Media Paid Content Media 160

Hubspot

DECEMBER 17, 2014

With that knowledge, they create amazing media and blast it to any social channel where their audience can be found. They personalized a tweet to many of the obviously offended Twitter users expressing how truly sorry they were and that there was no excuse for the mistake. Humans make mistakes, so don’t be afraid if your business does.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

The Customer

AUGUST 30, 2019

As someone on Twitter put it last summer, “glossier needs to cool it w the spam. Also, more people use email than use Facebook and Twitter combined. So, email blasts aren’t actually always email blasts at all. i gave u my email so u could let me know when ur overpriced items r on sale not for this s**t!!!!!!”.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Convince & Convert

SEPTEMBER 28, 2015

This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). And a special shout-out to our second place winner, Matt Hannaford (February 2009) – we have a special surprise headed your way!

Buzz 133

Buzz Blast Campaigns Press Twitter 133

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. I get Twitter follows based on keywords, where robots are obviously being used. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion.

Social Media 126

Social Media Media Paid Content Conference 126