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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . We need to differentiate ourselves and stand out from our competitors in the market. Business psychology reminds us that colors have different effects on different consumers. For example, your ‘why’ might be: .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. How do you differentiate between these two in conversation? Exciting times.