Adobe Experience Cloud Blog

APRIL 24, 2013

The first mass blast email message was sent in 1978 for DEC System 2020 (“world’s cheapest mainframe computer”) to 600 recipients. Google’s first ever tweet was sent in 2009. The first email to be sent with an “@” symbol was in 1971. Tweet This]. It was said to have not been received well at all (source: mashable). Tweet This].

Internet Marketing 48

Internet Marketing Lead Scoring Lead Ranking Blast Campaigns 48

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Heinz Marketing

MARCH 4, 2022

Companies publish huge amounts of content to help buyers optimize decisions, and while blasting information onto the web is great for building awareness, it isn’t always as effective in building confidence in a decision and thus doesn’t close deals. Deep Rationality: The Evolutionary Economics of Decision Making (Kenrick et. The result?

Research 52

Research Peer-to-peer Domain Case Studies 52

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Develop a strategy for sharing platform-specific content that those users enjoy instead of blasting out identical posts across all networks.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

SEPTEMBER 27, 2010

I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Bluetext

SEPTEMBER 26, 2019

For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Deciding what emotional experience you want your customers to associate with your brand can send a very clear and competitive message to the market.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. B2B Lead Generation Benchmark Study 2009. ” Trying to be everywhere, just to cover your bases, is not a good strategy. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

SEPTEMBER 14, 2010

As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Adobe Experience Cloud Blog

JULY 7, 2010

Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). It’s not about sending out “just one more blast” this week in order to make the number. I’ve made too many to list in one post! It is so not about us marketers.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Many of us have experienced this phenomenon, getting more content from more sources than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

DECEMBER 17, 2014

With that knowledge, they create amazing media and blast it to any social channel where their audience can be found. I absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Humans make mistakes, so don’t be afraid if your business does.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. There are two types of brands in this world: one type that sends personalized emails and the brand that blasts their entire mailing list. Hyper-Personalization. Contextual information. Live Video.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Convince & Convert

JULY 28, 2010

Sales is fleeting, it has to be re-created every blasted quarter. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales does produce cashflow, and you can't pay for a cab ride with goodwill. link] jaybaer Awesome analogy. All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Goolara

FEBRUARY 26, 2019

In 2009, U.S. As an email marketer, the only datum you actually need is the email address, but, by itself, that makes for generic, “batch-and-blast” emails. Congress Changes Its Tune. Senator Patrick Leahy of Vermont tried to get his Personal Data Privacy and Security Act passed, but the bill never reached the floor.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

The Customer

AUGUST 30, 2019

So, email blasts aren’t actually always email blasts at all. Zendesk was founded in Copenhagen in 2007, moved to San Francisco after its series B funding in 2009, and went public in 2014. The tags decide who gets which emails and when. This ability to personalize means… more emails.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Convince & Convert

SEPTEMBER 28, 2015

This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). And a special shout-out to our second place winner, Matt Hannaford (February 2009) – we have a special surprise headed your way!

Buzz 133

Buzz Blast Campaigns Press Twitter 133

Convince & Convert

AUGUST 18, 2010

It is in many ways the social equivalent of “batch and blast&# email newsletters. I agree that a distribution-only approach is viable. However, I do not believe it has any sort of mid or long-term value. Will it hurt your business? Probably not. Will it help enough to make it worthwhile? I think no, in most cases. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40