Webbiquity

JULY 6, 2010

These are the posts that readers have “voted&# as the best by their traffic so far. How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. Best Social Media Stats and Market Research of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

B2B Marketing Zone Posts

FEBRUARY 2, 2010

Best of B2B Marketing. I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

InsightSquared

MAY 22, 2019

In one of my deals, I had 17 people dedicated to winning the RFP for 6 months! In 2009, I promoted the top mid-market rep in my region to the enterprise team, making the common mistake that traits of success in mid-market equal success in the enterprise. It is worth expanding on the profile needed to run an enterprise deal also.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking. All rights reserved.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115