Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels. Maybe that’s a good compromise.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Incidentally, the MPA also argues that time alone isn’t the best measure of advertising value, since some media are more influential with their consumers than others. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products. business-to-business marketing automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 15, 2010

The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. The good folks at Autonomy apparently had similar thoughts. Automatically.” That pretty much says it all.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120