best 2009 Forrester Information White Paper 
Zoominfo
OCTOBER 18, 2022
Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.
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Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you. Ardath Albee.
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
Ambal's Amusings
JULY 22, 2010
The best way to do that is with an editorial calendar based on a messaging storyline. A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address.
Industrial Marketing Today
MAY 14, 2010
Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!
Ambal's Amusings
MAY 27, 2010
When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Content has a job to do.
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