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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

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The best pharma event management companies in 2023

SpotMe Blog

Disclaimer: The objective of this list is to share useful information. This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. We will review your information the next time we update it. It is not for commercial purposes.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you. MarketingSherpa.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. “Your brand thinks that your products and services are the best thing in the world?

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

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Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Incidentally, the MPA also argues that time alone isn’t the best measure of advertising value, since some media are more influential with their consumers than others. This is a point worth considering.

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