Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.
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