Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales enablement as a best practice has emerged quickly at leading B2B firms, and many of our 70+ B2B customers now have formal sales enablement teams and centers of excellence. April 2009). MORE >>

Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline.  What are their informational needs?; What are the best content tactics?;   Once we create the content, how do we keep it fresh, updated, and continually monitor our customers' informational needs so that we succeed with the content plan? MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc. Magazine. MORE >>

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful. B2B Lead Generation Benchmark Study 2009. believe the best way to make our content memorable is to make it actionable. MORE >>

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. The best way to engage or catch someone’s attention is to talk about something they need. Recommended Resources from B2B Marketing Experts. Blogs. Books. MORE >>