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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

What are the best practices for sharing content on each major social network? Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Best Practices For Small Business YouTube Marketing by OPEN Forum.

Is social media effective for B2B lead generation?

Sales Lead Insights

talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Not bad!

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. And second, that funds will be limited and must be spent very carefully.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, last year (2009). search volume rose 16% from 2009 to 2010. Adam T.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Discover the answers to these questions and others here in more of the best posts on social media from this year. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. ROI Is Dead by StraightUpSearch.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you. What was your "Aha" moment in 2009? Blogs. Books. Others.

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales enablement as a best practice has emerged quickly at leading B2B firms, and many of our 70+ B2B customers now have formal sales enablement teams and centers of excellence. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009).

Best of 2009: SEO Tips, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best SEO blog posts from this year. This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. SEO Tools 101, Part 1 by Search Engine Watch.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. The best examples of social business are, not surprisingly, the startups. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Perhaps the best way for marketers who have been buying fans to up their games is to reset their metrics.

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Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Similarly, the more timely the information, the more popular it is.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Find: information that helps them understand what they need to know to make the best decision. Blogs. via Beth Harte).

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Then we can share more information. B2B Lead Generation Benchmark Study 2009. believe the best way to make our content memorable is to make it actionable. Think quickly. Which marketing slogan or jingle can you hear in your ear? " Read on to get their insights.

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Powered by Blogge

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. The best way to engage or catch someone’s attention is to talk about something they need. Blogs. Books.

Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

Modern B2B Marketing

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Finally, for those shifting to online marketing, automating customer dialogue and the flow of information is essential in order to meet the challenges discussed. Helps you uncover what buyers want, how they buy, where to engage them and to help you define your “best” customers. Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World.

Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused

Tom Pisello

A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on”.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter. Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

Why B2B's MUST adopt social media strategies

grow - Practical Marketing Solutions

According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. We need to find the new truckstops and they're online (53% of Facebook users are over 35, up from 46% in 2008). 3) Social media can play a critical role in the information-gathering process. Today, every employee can be your best sales advocate or a corporate terrorist.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." My view is that they are correct. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." My view is that they are correct. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

People don’t want more information, they want better information ”. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. usually Copywriting that sells.

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Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.

Tom Pisello

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. and We Agree! A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field.

Is social media effective for B2B lead generation?

Sales Lead Insights

talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Not bad!

Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.

Tom Pisello

Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% in US, and 7.7% worldwide.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Latest Research.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times. Latest Research. Powered by Blogge

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). It’s from 2009. We’ve done our best to put them in their most natural spot. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Looking for how-to information? Not at all.

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Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  They were poised and ready to pounce with big bets, based on real-time information, when the moment was right.

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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). It’s from 2009. We’ve done our best to put them in their most natural spot. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Looking for how-to information? Not at all.

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Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.

Tom Pisello

Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Frugalnomics in Full Effect: Forrester and Gartner.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Best Practice (56). Tags: Best

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. In my view, these marketers live by four best practices. The tool captures a lot of information that is useful for scoring along all of these dimensions, and Program Builder is a great tool for actually implementing the scoring algorithm you develop.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. sources through the purchase funnel  according to Peter Burris from Forrester. In short, customers are more informed, they find information on their own and they mainly use the internet for research. By Gerardo Dada.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information.

The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Are the paths to information clear? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content. Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. At different resolutions?