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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Incidentally, the MPA also argues that time alone isn’t the best measure of advertising value, since some media are more influential with their consumers than others. This is a point worth considering.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Consider these five steps for determining the best way to get found: 1. Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This gives them incentive to look elsewhere for more information on the topic you abandoned in mid-stream. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Short Termism.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Maintaining crucial elements of both strategies will enable the best results. Ardath Albee's Tip.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. However, streaming lead generation today happens best via content-based marketing. Ardath Albee's Tip.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Enter into your information product funnel. Ardath Albee's Tip.