Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

I don’t deny that effective SEO does take experience, expertise and time to produce results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What is effective content marketing? How effectively you employ this content makes the difference in the outcomes you achieve.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

MAY 3, 2010

There you have it, six quick ways to make you business blogs even more effective. How effective has it been for generating leads? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 3, 2010

Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. And the tug-of-war between sales and marketing continues.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Industrial Marketing Today

JULY 20, 2010

Next, solution-finding: which ideas were the most effective, cheapest, and aesthetically pleasing? Fiberglass absorbed sound the best but wouldn’t be safe. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The best example I’ve seen documented recently is from Junta42. "Best viral campaigns show real thought leadership." Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

DECEMBER 9, 2009

What's the best method for approaching social media marketing? What tools are available for cost-effectively monitoring brand conversations across social media sites? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. That means incorporating paid social on LinkedIn, Facebook, TikTok and whatever’s next. Test a variety of creative formats, but remember that video is most important (and works best) in the mobile age—no need to be precious about production value. Just kidding.)

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. .&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

SEPTEMBER 8, 2011

Measuring the effectiveness of location based marketing. But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. If you make an error, you won't get as much backlash as if you were just starting out with Twitter or Facebook. Point-of-purchase and location based services.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. But let’s be honest: as we’re entering 2020, when it comes to which is the best social media platform for business , you’ve got options. Best Social Media Platforms for Business.

Social Media 96

Social Media Paid Content Media Business 96

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The impacts and effects of social media are too broad for that. found Pavement. Maybe that will one day happen to social media.we

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Hubspot

APRIL 18, 2019

Identify their strategies, test them in your niche, and see what works best. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What’s a Facebook fan worth? Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

ConvertKit

NOVEMBER 23, 2020

Austin the poet wrote web content, press releases, white papers, social content, and brand guides. It was April 2009 and the country was in a recession. If I were you, I would raise your rates to $75 an hour effective immediately. The best way to stay top of mind with clients is to send them new value every single week.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Contently

FEBRUARY 6, 2017

The product was proven to be no more effective than a placebo. While it’s impossible to directly attribute those sales to a single campaign, former SVP of marketing Jennifer Hanley said that “from a paid-media perspective, it’s one of our single most effective ads ever.” carriers collected over $1.27

Paid Search Agency 60

Paid Search Agency Advertising Agencies Advertisements Advertising 60

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle.

Ning 40

Ning Paid Content Facebook Sales Management 40

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. So it's a challenge to balance what a client wants with what's necessary to deliver my best quality work. Nandini Jammi. Developer Hiring Landscape.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? B2B Lead Generation Benchmark Study 2009. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. So it’s a challenge to balance what a client wants with what’s necessary to deliver my best quality work. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91