markempa

OCTOBER 27, 2014

Remember, people buy from people. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What aspects of the buying cycle are most important to open source companies?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

JANUARY 9, 2020

The product feels like it was built without any customers in mind”. Enterprise software’s race to keep up was choppy at best, and it sacrificed usability as it added new features. To cut through the noise and simplify the buying process, marketing and operations leaders should focus on five key ‘tests’. “Old and clunky”. “So

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Fiberglass absorbed sound the best but wouldn’t be safe. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. User rights (i.e.,

Pricing 120

Pricing Price Impressions Marketing Management 120

Ambal's Amusings

JULY 22, 2010

The best way to do that is with an editorial calendar based on a messaging storyline. A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

JANUARY 21, 2010

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Martech Advisor

DECEMBER 6, 2019

In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience. For example, did you know that Facebook turned profitable in 2009? Reduced customer churn.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. Greg Verdino’s excellent book MicroMarketing hits on similar themes. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Research reveals much of the critical information needed to make productive marketing decisions.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? only little! only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

JULY 7, 2010

With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Email is great for that – use it to solve a problem, ignite new ideas, fulfill a promise, share interests, release information, make it easy to buy and build a relationship. I’m all about helping customers.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The technology appears useful at both ends of this spectrum. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there. This post as an example, was written from the product of social media (Twitter).

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Quite simply, Blendtec found a way to position their product as something truly fascinating. Triggers: Triggers remind people to talk about your product or service. How did this happen? Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. A lack of foundational investment and best practices can cause other higher order investments to be less efficient and effective.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

InsightSquared

MAY 22, 2019

I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. The first thing to note about selling to enterprise is that you are now faced with a large, diverse stakeholder buying committee for any significant transaction, and this cannot be handled by a single account executive.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

ClickZ

JULY 29, 2019

At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.” The first ten years, I spent in field-facing roles like sales, pre-sales, engineering, and product management. . The last ten years, since 2009, I’ve been in marketing roles.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

JUNE 27, 2008

Home > Publications & Products. > Information power, information competencies, information proficiency if you choose to pursue the concept further you will need to consider how best to position it within your corporate environment. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Publications.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Hubspot

MAY 27, 2015

My Mindset in 2009. Because all they had to do was buy a few links to one website, wait for those links to show up, then have every website receiving links from that blog manually reviewed. I thought I could just make some minor adjustments to our strategy and keep on banging out new successful products. Google made me do it.

Google 28

Google De-duplication Skype CAN-SPAM 28

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Let’s begin!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 13, 2010

link] Wissensauslese RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?All People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All People who have educated, inspire… [link] [link] Santi Chacon The Best Advice Has No Shelf Life: Who Influenced You?All

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Martech Advisor

MARCH 30, 2020

Russell Glass (ex-vice president of products at LinkedIn) and Sean Callahan (senior manager, content marketing at LinkedIn) make a compelling case for the potential impact of big data on businesses. In the chapter about search/product discovery, Katsov explains semantic analysis and search methods. What do they want to buy?

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. It got to the point where like, this is ridiculous, so I started shaving my head about four or five years ago and started wearing a hat, just a ball cap, but I’m advancing in age and respectability, so started buying nice hats once in a while and having a lot of fun with them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. It got to the point where like, this is ridiculous, so I started shaving my head about four or five years ago and started wearing a hat, just a ball cap, but I’m advancing in age and respectability, so started buying nice hats once in a while and having a lot of fun with them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin. Experience.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Martech Advisor

JANUARY 24, 2020

Also, the influencer marketing community in China is organized differently, with niche segments and norms. Learn More: 10 Best Social Media Marketing Books to Read in 2020. In 2019, 43% of buyers used digital channels to purchase traditionally offline products such as home decor, packaged goods, personal care, etc.

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

Webbiquity

JANUARY 9, 2013

Who are (really) your best customers? Why do they (really) buy from you? In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. How has the way buyers in your market make procurement decisions changed?

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100