Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system is aimed at small business but offers an interesting design lesson for everyone. Many vendors use a similar approach, which I consider the best method for helping non-technical users to create complex segmentations. Net-Results’ drive for simplicity is based on its target market of small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. So even though marketers need to find ways to use social media for business purposes, they still have time to figure it out. of the online population), compared with just 65.1% for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. The approach to content is a more significant distinction.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. One anomaly in this data is sharply increasing reliance on external business information services. Just seven percent were relying on them less and only 24% are not using them at all.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120