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Writing on the Web

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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

of total US book sales in 2009 to 5% of the market in the first quarter of 2010. The Kindle is now available at Target and Best Buy. Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. They’ll establish credibility by writing about what they know best. Source: R.R.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

What email promotional subject lines got the best open rates? Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s review of the best of Copyblogger for 2008. (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.).

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Content Curation: How to Become a Thought Leader

Writing on the Web

I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. That’s what makes you unique and a thought leader.

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5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Note: One of the best systems for handling registrations and sales is KickStartCart. Why hasn’t this problem been solved? What is possible? You will be successful.

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Top 10 “Ego” Blogs: Get Inspired, Write Better

Writing on the Web

in “all the topics” that interest you… We do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009. We group these collections — “aggregations” — into individual web pages. Top 10 Writing Blogs Announced.