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Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

Even some of the best brands fall for the worst marketing tactics at times. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.

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