Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.
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