Email Marketing Gone Wrong - It's not the 1990s Anymore
Anything Goes Marketing
JANUARY 21, 2009
The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized.
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