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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

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Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

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What’s Worth More?

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Companies with best-in-class processes vs. companies with average processes achieved 25% or greater improvement in Waterfall Conversion Rates (SiriusDecisions, “Field Marketing 2.0: Aberdeen, 2009. The Heart of Growing Conversion Rates,&# 2008). The Heart of Growing Conversion Rates,&# 2008). So, you decide.

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Five New Year’s Resolutions for the B2B Marketer

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Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. The best way to do this is to begin speaking the language of revenue and conveying to sales that you need their help in attaining revenue goals. They need to view sales as their customer.