EMagine B2B Blog

JANUARY 28, 2010

Most studies of social media use have focused primarily on the question of adoption, or the rate of conversion of B2B social media skeptics into users.

Social Media 40

Social Media Studies Media Advertising Benchmark 40

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Here's a bunch. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Stats 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

markempa

JULY 29, 2009

My colleagues over at MarketingSherpa just posted a terrific case study on Using LinkedIn for Lead Generation. In the case study, they profile a marketing team and their lessons on "joining LinkedIn groups, sharing relevant marketing collateral, and qualifying the leads that come through the channel."

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Everything Technology Marketing

OCTOBER 22, 2010

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Marketing Craftmanship

APRIL 8, 2016

And that’s the fundamental marketing challenge for fund managers: building investor trust through clear and consistent communication, regardless of whether their performance meets, exceeds or falls short of benchmarks. There’s a reason why it’s been viewed more than 26 million times since 2009. Tell them exactly what you’re thinking.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. It will definitely help you budget, forecast, and benchmark your marketing results. It will definitely help you budget, forecast, and benchmark your marketing results. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). paid click volume (is) up 18% from January 2007 to March 2009.In What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Porch Group Media

MAY 21, 2019

Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). billion, according to a Winterberry Group study of US ad spend data. Google’s first ever tweet was sent in 2009. eMarketer). Think with Google). Mobile Marketer). percent of U.S.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Ambal's Amusings

NOVEMBER 12, 2010

A study from Marketing Outlook states over half of CMOs say their top challenge is quantifying and measuring the value of marketing programs and their investments. B2B Lead Generation Benchmark Study 2009. Maria Pergolino's Tip. One of the top challenges for any marketer is measuring marketing ROI. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Ambal's Amusings

JANUARY 21, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

AUGUST 27, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

JULY 19, 2012

In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” Illuminate the risks and the old brain springs to attention. Yet, most times we message to the gains, the value of what we provide.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. If you're a consultant, here's what you have in your bag to sell.

Social Media 20

Social Media Consulting Social Marketing Media 20

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! By Joe Pulizzi and Newt Barrett.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MARCH 2, 2009

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

Peer-to-peer 40

Peer-to-peer Marketing Proposals ROI Newsletter 40

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Gartner CIO Study Highlights Need for Outcome-Base. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Directive Agency

OCTOBER 28, 2023

Strong agencies change the landscape by setting trends, being the first to research and provide insights, providing unique case studies, and challenging the status quo with inventive strategies. #1: 3: Martal Group (Founded: 2009) Martal Group , a veteran in the game since 2009, brings a distinct flavor to demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Hubspot

APRIL 3, 2013

For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. These take the common experiences and personify them in order to elicit a feeling in the consumer, and tell the story you're trying to tell.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28